Social Media bug has bitten our brand ( HiDoctor)as well. Finally we have got our act together on the social Media strategy. This has resulted in establishing our presence in:
Twitter: http://twitter.com/#!/HiDoctor4pharma
Facebook: Since we dont have a minimum of 25 fans yet, we don't have custom URL. But one can search for HiDoctor .We will get there in a few days.
Linkedin: Search for HiDoctor.
Setting up these pages in the social networks and linking one with the other is the easiest part in the whole process. Now comes the real test for social media presence. What content to generate and how to engage the audience on a regular basis? While it is a known fact that getting into Social Media is a strategy and not a tactical initiative, reality strikes when you get into the nuts of bolts of implementing the strategy.
We set out to generate content for the social media. But to do so we had to establish a theme and a relationship for our presence and to do so we had to firm up our value proposition and our brand position. We had to do this exercise so that,as a brand, we are consistent and clear with what we intend to collaborate with our audience. Once this is done, getting content and ensuring content proliferation through social network is not an arduous Task.
Take a step back... To establish our social media presence, we have to re-visit our discussions on strategy, brand and value proposition.
To me, it is evident that Social Media presence will be a true bounce board for one's brand/company strategy. What's more, your audience will validate and provide feedback on your strategy.
Twitter: http://twitter.com/#!/HiDoctor4pharma
Facebook: Since we dont have a minimum of 25 fans yet, we don't have custom URL. But one can search for HiDoctor .We will get there in a few days.
Linkedin: Search for HiDoctor.
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| Perfect Bounce Board |
We set out to generate content for the social media. But to do so we had to establish a theme and a relationship for our presence and to do so we had to firm up our value proposition and our brand position. We had to do this exercise so that,as a brand, we are consistent and clear with what we intend to collaborate with our audience. Once this is done, getting content and ensuring content proliferation through social network is not an arduous Task.
Take a step back... To establish our social media presence, we have to re-visit our discussions on strategy, brand and value proposition.
To me, it is evident that Social Media presence will be a true bounce board for one's brand/company strategy. What's more, your audience will validate and provide feedback on your strategy.
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