Rights to Write - Personal Voice

Express your self

Have you heard of this term called as "professional voice"? I have experienced this 5 years back  and many of us still continue to... What it means is that you have a corporate dictate on who should speak, what to speak, how to speak, which font to use, what colors to be associated and list of so called rules to ensure consistency. Corporates take pride in being more consistent in communication than customer delight. Employees, though disgruntled, are forced to use there professional voice.

With the penetration of Internet and particularly social media these corporate dictates are getting broken. Think about what you are doing in the social networking sites like Facebook or Twitter. You are expressing yourself. There is no dictate,no pressure on consistency, content. Write what you want and write your heart out. This is called as "Personal Voice". You have the right to write your opinions about the products you use, the company you work for or about your co-workers either in your company sites ( if they are open to listening) or in any of your personal blog or social networks. As an individual, you are more empowered that before. Your customers are also looking for your personal opinions and not the lifeless voice of your corporate. There is no place for a ventriloquist act ( with you the mouthpiece for your corporate voice)

To corporates: Web is not a medium which will act as a corporate mouthpiece or brochure ware. Customers sing, dance, play, share opinions etc on the web. Either participate in this rendezvous with your personal voice or   hold on to your professional voice and perish.

Its your Right/Write!!!