Sunday, December 05, 2010

Facebook User - Do you have a "Status Fatigue?"

Status Fatigue
After Google, its now Facebook's turn to become a verb. People are hooked on to Facebook with rapt attention and curosity. Updates happens every second about one's dress, movies, iPhone, friends and what not.

An average Facebook user may have atleast 250-300 friends in his/her list. Usually, it starts with school/ college friends and extends to people with common interests whom we may have never met. This friends list is now an eclectic mix with or without a common connection.

In a friends list with no common connection, there is a good chance a status update may appeal to a set of friends while it may be irrelavant to the others in the friends list. For example:old school reunion may be relevant to my school friends but not to my Digital Marketing friendsters. When the status  is irrelevnt  to a set of friends for a certain time period , it may cause something called as " Status Hyperopia" ( friendsters losing sightof my status updates) and will result in my friends/friensters hiding the status updates or changing privacy settings to block my status updates.

Solution: Right content to relevant people

The way to avoid this is to tag status updates to specific /relevent audiences. This can be done using @friends name in status box or using custom settings near the status update box.



The idea is ensure relevent updates goes to the right audiences to avoid "Status Fatigue".

So, what's your status? Customized

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