Saturday, November 06, 2010

Decide what to buy using Facebook

Broadcast Search
Festive season always means shopping indulgence as well. This time I decided to gift myself with a brand new mobile phone with all possible bells, whistles ( 3G, 5MP camera,OS,touchpad etc) and Jazzy interface.As soon as I went to the shop the only thing that I was able to do with ease was to eliminate the 100's of non option mobile models. Finally narrowed down to 3 handsets which includes Blackberry Torch, Sony Xperia X10 and Nokia N8. The sales representative at the shop was of no help to me as he had only good things to say about all the  3 handsets. Guess its part of his job to confuse the customer....

So I decided to look for reviews in the brand neutral website( if at all it exists!!!). Took Google's help to find  few sites and I made an assumption that top ranked sites on Google Page would be my best bet to get answers. To my dismay, most of these sites gave product comparison like a standard brochure..

What I was looking for was customer feedback based on their experience with the handset.. Even though some sites had customer feedback, I couldn't relate to a strangers experience.

Pause..... What was I looking for?

Not just customer reviews and feedback about the handset in a credible website but how many degree's of separation is the reviewer from me.

Which is when I realized, I am better of posting this question on handsets to my friends and friendsters on any social media netwoks like Facebook or Twitter than seek this information on another site.Effectively, I am broadcasting my search. This attempt serves two purposes:


  • Will get genuine feedback about these handsets from my friends. Their opinions and feedback will possibly be closer to my opinions or thought process
  • When one is uncertain about what to buy, vast majority of us possibly make choices that will make us acceptable in our social circles. You wouldn't wanted to be ridiculed by your friends for buying the wrong handset
After all this I may or may not have found the right handset for me but for sure will be more certain than before on what to buy.

So much for Social Search and Acceptance

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