I wanted to purchase a mobile phone over the weekend.Went to one of the leading stores in Chennai. I wouldnt argue that I am gadget freek but fairly technology savvy.
I had a few specs for phone which I duly communicated to the sales person. This includes:
1. Not a heavy phone
2. Easy to Use
3. No need for a slide phone
4. Shouldnt be fragile as my 1 year old daughter may want to use it :-)
I always believed that there are too many options and I will be confused what to buy. Contrary to my belief, the sales person came back with very few options or rather non options..
What makes it even more confusing is the model numbers and the laundry listing of features which are supposed to appeal to our rational minds.
Take care to look at my specifications. It has nothing to do with 8 mega pixel camera or Document scannner etc.. No brochure states consumer terminologies.My guess is that a section of consumers are overwhelmed by these terms that they choose path of least resistance like sales person's choice or friend's suggestion.
I see an opportunity. Can these mobile companies start listening to these conversions? Capturing these adjectives stated by consumers on an ongoing basis will certainly help them get product or communication ideas..
I will try and see how to capture this conversation.After all this tring is worth listening..
1 comment:
Microsoft.com had a buyer's guide for PCs. I liked the way it picked and presented PCs based on what the user wanted to do (watch HD movies or do productivity activities) rather than the graphic card memory. It sort of allowed the consumer to make a decision based on what he knew he'd be doing with it.
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